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The impact of PPC improvements on spend, ROAS and revenue

What would be the impact on ad spend, ROAS and revenue when improving PPC metrics of your choice for 12 months? This calculator will show you.

The starting number of monthly impressions from your PPC campaigns (at least 10,000)
The current CTR that applies to the monthly impressions (at least 0.5%).
The current average CPC that applies to the clicks from your PPC campaigns (at least $0.10).
The current conversion rate that applies to the clicks of your PPC campaigns (at least 0.5%).
Initial average order value.
The expected relative monthly increase (or decrease) in PPC impressions.
The expected relative monthly increase (or decrease) in CTR.
The expected relative monthly increase (or decrease) in CPC.
The expected monthly relative increase (or decrease) of your conversion rate. If you don't plan efforts in conversion rate optimization, set this to 0%

Impact After 12 Months

Monthly Ad Spend
Monthly Revenue
ROAS

Ad Spend & Revenue

Monthly Ad Spend
Monthly Revenue

Optimizations

CPC
CTR
Conversion Rate

Monthly Breakdown

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