Including yearly recurring fees for add-ons, support, training, etc.

software_cost

Multiply the number of team members and/or clients that join your PPC team each year with the hours needed to learn and implement this solution.

hours_to_implement

How many people (will) use this software on a monthly basis?

maus

How much time does this software save each user on a monthly basis, compared to doing the same tasks without this software? Ask your (potential) vendor to provide you with usage details to help you better estimate this.

hours_saved_per_user_per_month

If this software helps you increase the revenue you generate with PPC, please enter a conservative estimate of the percentage of additional revenue it can help you generate.

new_business_contribution_rate

If this software helps you identify wasted ad spend, please enter a conservative estimate of the percentage of the ad spend it can save you on a yearly basis.

retention_contribution_rate

Their salary + all other employer costs related to hiring these employees. Such as taxes, benefits, expenses, insurances, office space, equipment, etc. This usually adds up to at least twice the take-home salary.

hourly_employee_cost

If using this software means you'll no longer need (an)other (internal) solution(s) you're currently paying for, please enter the yearly cost of that or those solution(s).

cost_of_replaced_solutions

Think if things like improved employee retention and morale, peace of mind, improved collaboration, transparency, alignment, and knowledge development.

PPC Software ROI Calculator for Advertisers

License fees & ad spend

Users & hours

Impact on revenue and profit

Impact on saving ad spend

Hard-to-quantify benefits

Cost of Ownership

Benefits

ROI