PPC Software ROI Calculator for Advertisers

Are you considering buying PPC software, or do you want to health check the ROI of a current solution?
Fill in the inputs on the left to get a complete picture of the real cost and potential benefits of the software you're evaluating.

Including yearly recurring fees for add-ons, support, training, etc.
If using this software means you'll no longer need (an)other (internal) solution(s) you're currently paying for, please enter the yearly cost of that or those solution(s).
Please include all spend this software will analyze/optimize.
Yearly ROI
Yearly Net Benefits

Cost of Ownership