Including yearly recurring fees for add-ons, support, training, etc.

software_cost

Multiply the number of team members and/or clients that join your PPC team each year with the hours needed to learn and implement this solution.

hours_to_implement

How many people (will) use this software on a monthly basis?

maus

How much time does this software save each user on a monthly basis, compared to doing the same tasks without this software? Ask your (potential) vendor to provide you with usage details to help you better estimate this.

hours_saved_per_user_per_month

ppc_revenue_l12m

For most digital marketing agencies, this is between 10% and 25%.

avg_ppc_profit_margin

ppc_revenue_g12m

If this software can help you with acquiring new clients (like winning pitches), please enter a conservative percentage of its impact on the win rate.

new_business_contribution_rate

If this software can help you with retaining clients one year longer, please enter a conservative estimate of its impact on retention (through improved satisfaction and results).

retention_contribution_rate

Their salary + all other employer costs related to hiring these employees. Such as taxes, benefits, expenses, insurances, office space, equipment, etc. This usually adds up to at least twice the take-home salary.

hourly_employee_cost

The total yearly tech fees or resell fees related to this software that you('ll) charge your clients.

client_fees_for_software

If using this software means you'll no longer need (an)other (internal) solution(s) you're currently paying for, please enter the yearly cost of that or those solution(s).

cost_of_replaced_solutions

Think if things like improved employee retention and morale, peace of mind, improved collaboration, transparency, alignment, and knowledge development.

value_nonquantifiables

Please include all spend this software will analyze/optimize.

PPC Software ROI Calculator for Agencies

License fees & ad spend

Users & hours

Impact on agency revenue

Hard-to-quantify benefits

Cost of Ownership

Benefits

ROI